SPOC
SPOC, Culture Video
Writer, Creative Director
(Director: Taylor Robinson)
SPOC is a technology company that manufactures automation tech for the oil & gas industry, as well as power conversion technology to create hybrid power systems for industrial applications. It is an amazing company, growing at an extraordinary rate. To preserve the company’s unique culture through that rapid growth, we worked to define their culture, define the company’s core values and communicate their beliefs to attract both employees and customers who share their values.
Writer, Creative Director Design: Kathryn Tanner Photography: ML, Carey Norton
Winning
Whatever your challenge, big or small, let’s talk about what success looks like for you and then lets make it happen.
Making hybrid power practical
A landing page header project that supports various digital campaigns and illustrates SPOC Grid’s hybrid-enabling power conversion technology and it’s broad possibilities of application.
Making Grid Stand Out
At the core of SPOC’s (and SPOC Grid’s) visual identity is 3D animation of their product and the applications it powers. It was both a practical and creative choice. Grid is inventing the technology that is powering this dramatic move toward electrification, so live demonstrations of their products was impossible. But the 3D visuals also create power emotional responses making them easier to remember.
